Nurturing Leads Despite Corona Uncertainty

There is a lot of uncertainty now that the whole world is facing the threats of the novel coronavirus. No one knows when the curve will be flattened worldwide,though some countries have shown that they have a better response to the pandemic. Despite the current setback,it’s important for your company to prepare for when things eventually return to normal.

While business may not be picking up right now,you shouldn’t stop nurturing leads. Here,Concinnity Limited shares some of the ways to keep business coming despite the outbreak:

Produce Quality and Timely Content

Unless your product or service is essential in the time of COVID-19,you will notice a dip in traffic and leads. That’s not because prospective customers have lost interest in your business; it just so happens that they are more anxious about or interested in everything related to the coronavirus. Position yourself to be their source of information at this time,and encourage them to care about their health.

Keep Content Relevant

It’s good to create content around trending topics,but you’ll also want your content to continue to bring value to your business. This is where the relevance of your topics to your niche comes in. With all news sites talking about the virus,you need to create content that is not just a rehash. Your content should still keep your brand in mind and nurture quality leads by addressing their pain point. The only difference is that now,your content will also consider the unique situation of your consumers due to the pandemic.

Stay Connected

You may have been negotiating with potential clients before social distancing was recommended in your area,but while it may take weeks or months for the lockdown to be lifted,you can still keep in touch with your prospects through online means. Never abandon them or ignore their calls during this time. The right way to nurture leads is to always remind them of your presence and of the help you can give.

For more information,visit:ConcinnityLimited

Increasing Your Instagram Engagement the Right Way

Instagram is one of the largest social media platforms across the web. As such,it’s one of the most ideal marketing platform online businesses can use. It’s great for building a huge,loyal following because it’s highly targeted and makes full use of visuals to connect to an audience. So,as a digital marketer that has acquired global and local SEO training,how can you capitalize on this platform to promote your brand? Here are some steps you should consider:

Post regularly,but not too much

Instagram’s algorithm focuses on recency. The newer the post,the more chances it will show up on your followers’ feeds. So,before posting a new content,consider how many of your followers are most likely online. Once you’ve figured out the right timing to post an update,your followers will see it,give it a “like,” and leave a comment. While it’s important to be consistent,make sure it’s not at an overwhelming amount. Prepare a content calendar so you can keep track of how often you post.

Make Full Use of Hashtags

Instagram has had a lot of changes since it was launched in 2010. But,one thing remains the same – hashtags are still important! By using the right and relevant hashtags,you’ll be able to connect to a newer,wider audience,which can mean more followers,more engagement,and more customers that will support your brand.

Engage With Your Followers – Literally!

If your followers leave a comment or a question on your post or send you a direct messsage,take the time to respond to them. It’s called a social media platform after all,so be social! Make your audience feel that they’re actually talking to real people and not just a brand. You’re reaching out to them through your posts,so when they respond,engage with them. This will reflect positively on your brand.

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Lead Nurturing: An Essential but Overshadowed Step

Lead generation is an important part of the business. You want sales,but to get sales,you first need to generate leads. There are several ways to do this. However,it’s not a one-two step. There are several factors that may convert a lead into a sale or turn customers away from your brand altogether.

According to a lead generation consulting agency,these are some of the reasons your leads should be nurtured:

Some Leads are Uncertain

They chanced upon your website,but they’re not really sure whether they want to proceed with the transaction. They are not hopeless leads just yet. If you work on lead nurturing,you can convert them into a sale eventually. For now,be a source of relevant information so that they will look at you as an authority in your niche.

Some Leads Want Options

Your leads may know your brand as a good company,and they want to purchase,but they’re not sure which product to buy. This also requires nurturing and guidance to help them make up their mind. If they are looking at properties for rent,for instance,their decision to rent an apartment or a condo unit might have something to do with their monthly salary or proximity to their office. Help them address these avenues to narrow their search.

Some Leads Need Guidance

For some leads,the decision has already been set,but they don’t know how to go about the process. For a complicated task such as buying a car,for example,the intent to buy is not enough. They need your guidance in helping them along the process. They have the money,but you need to share resources that will explain the down payment,financing options,car maintenance,and even resale value of their prized investment.

The sale may be the final step in the buying process,but the process for each customer to get there is different. Nurture your leads so that they can be converted into a sale,and be a repeat customer.

For more information,visit:Concinnity Limited